Thursday, October 24, 2013

Take on the new Ann Taylor Loft as campaign

I walked past the Ann Taylor Loft store today and noticed the new ad
campaign they are running around the theme "maybe you are a petite".
The idea being, that women might actually be wearing the wrong size
and would look better buying new (and expensive) clothing which have a
higher hem, less material or a tighter for.

Of course I don't have any issue with hot chicks dressing better but
wonder if they'd be better off calling the campaign "maybe you are
really secretly a slut"

I am a fan

1 comment:

Zed said...

This is more of making the petite sizes bigger so that fat chicks can feel better about themselves. The last thing we need is more fat chicks wearing short, tight clothing.