WholeFoods does a lot of things right, they have great prepared foods, an unbelievable organic section, the sandwich aisle is fantastic and the entire shopping experience is the closest to absolute euphoria I'll ever experience in a grocery aisle. What they are not is cheap, they aren't even moderately expensive, they are flat out expensive and that's fine. But that is a bit disingenuous are the "Great Price" brown bags they were giving out recently. That's like getting six papaya dogs and calling it gourmet or a six of bud lift and calling it a domestic craft beer
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