Get where advertising is going most of the time, but it wouldn't kill
somebody to run an ad or a sign past ave average a$$hole before
posting it in their window. Just look at this sign I caught walking
down seventh ave this weekend, it's for an anti-aging cream called
"youth shield," which sounds great until you realize that shield in
the common vernacular is used to protect against what it's named for.
Take the Missile Defense Shield, for example, the idea is that you
are shielding yourself against missiles, the Slomin shield protects
you against rabbi's coming door to door and the NFL shield protects
you against concussion lawsuits , so I can only assume the youth
shield protects you against youth. Maybe it's actually meant as
protection on the subway from unruly city kids.
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