Take on BVLGARI

I walk through airports or into hotels or down 5th avenue and for the life of me I have no idea how to possibly pronounce BVLGARI. Not only is their stuff ungodly expensive, you can't even tell anybody what you night without sounding like you are clearing your throat.
I don't care as I will never pay that kind of money for a watch or a bag or a pair of socks but I guess it would be nice to know how to possibly string together that many non vowels together. This is what Ukrainian must sound like, I don't even know if the letters are all capitalized or if this is even a word you are suppose to actually say out-loud or if this is like Latin?