the RightNetwork

Apparently FoxNews isn’t right-wing enough… Just this weekend a new addition to the cable-news wars entered the fray and I have to imagine it will make some waves. It already has a catchy name The Right Network and it’s got some celebrity oompf with Actor Kelsey Grammer as one of its financial backers. It is flaunting that it will have opinion based programming which is more conservative than FoxNews, which basically means they will have to bring in David Duke on steroids in their attempt to out-fox Fox. Rupert Murdock isn’t this arch-conservative using his own empire to get out his views; he’s a shrewd businessman who is preying on the stupidity of the American public.

What is incredibly smart about going head-to-head with Fox is not that you’ll beat them right away but I think the total pool of people who are interested in opinions on cable-news seem like they are 3-1 in favor of the right.

What I like about The Right Network is that Kelsey Grammer probably looked over the empire that is NewsCorp and decided to beat the Foxies as their own game. See MSNBC and CNN have been getting trounced in the ratings by FoxNews for a decade and –especially MSNBC- tried to become as politically bias as FoxNews but coming from the Left Side with the hope that the other half of the country would tune in. The issue is that liberal programming doesn’t resonate on cable-television, there is no shock-factor to saying “people should be guaranteed health-insurance’ or ‘stop this war.’ Where MSNBC really got it wrong was the fact that they spend half their programming day calling out FoxNews for its lack of credibility and then spend the rest of the day proving that they have no credibility either. When your entire day revolves around making fun of somebody else, it becomes very clear that you aren’t bringing a lot of original thought to the medium yourself (note to self..)


So this is what TOR recommends for The Right Channel. If you are going to succeed you will first need to get yourself some loud-mouth talkies.. I think that Mark Levin and Michael Savaage are available past that you need to have a few vital ingredients to the recipe

1- Programming aimed at the lowest possibly denominator, ever wonder why there are more combined copies of the NY Post and NY Daily News sold than the NY Times? It has nothing to do with views but rather these two tabloids exploit the fact that the average person doesn’t care to think when they are sitting on the train.

2- A conservative message with a hawkish foreign policy

3- An army of people who will believe treat your content as gospel

So if you are going to go into cable-news it makes sense that you don’t follow MSNBC into the kiddie pool but try to dive into the deep end of the Shark-Pool and feed off some of the scraps left over by the Great White while you bide your time to eventually take out the big fish. The issue though is that if you hope to go further right than Fox than Levin and Savage might not be good enough, maybe you can dig up Goebbels.