Saturday, June 28, 2014

Take on the Durex Pride ad

Saw that Durex was celebrating Pride Week with a bunch if new ads
which you'd think would be targeting their core audience but I was
stupefied by this one. I get they are celebrating Pride Week so a
couple of gay men would seem to both celebrate the week and appeal to
potential customers which apparently are white gay people. What is
odd is that they focus their ad on both a gay and a lesbian couple,
which for the spirit of the week is great but also seems to be missing
the point when it comes to people who can actually use their product.

Regardless, Durex we comment you for your celebration of white gay people

1 comment:

Mr. R. Lee said...

Condoms. Not a fan.