Take on Celebrity endorsers

The people over at ShapeUps must be banging their heads up against the wall. They have a great concept of allowing people to work out as they walk around, they have a nationally recognized product and they have major celebrity endorsements yet they still are seen by everybody as completely uncool.
I can't tell you that I know their marketing strategy or sales numbers but I can tell you that I don't know a single person who actually wears them. Maybe it's the fact they are shaped like marching-band shoes, maybe people assume that whoever is wearing them has some kind of mental disability or maybe we're all sick of hearing that 'hey there's John Candy' story but if I could give their CEO one piece of advice it's sell your company at the first real chance.
See you KNOW their product sucks when you see even their paid celebrity endorsers refuse to be seen in them... Just look at the newest Shape Up campaign featuring Kim Kardashian, ever single ad show her standing there big smile on her face, big chest pumped out and huge ass framed beautifully in black spandex... The only thing missing is her actually wearing a pair of ShapeUps. The huge poster size add the cuts off just above her knees
Give me any other campaign where it is so blatantly obvious that they don't want to actually see the pitch-man NOT wearing a garment. You don't see a Wranglers ad with Brett Favre hanging out in his bathing suit or a Victoria Secret display with a chick wearing a ski jacket.
Sent from my Verizon Wireless BlackBerry