Monday, February 18, 2013

Take on the celebrity endorsement

I never quite got the appeal of all those celebrity photos hanging up
at restaurants. Whenever I see one, I always assume that it just
means that this place is openly acknowledging that if they have a
choice that I will be waiting longer for my grilled cheese than
another paying patron. I get the appeal if having Derek Jeter
endorse a baseball glove, a bat or a box of condoms but do not believe
he has any particular insight when it comes to a cheeseburger

I have been going to this deli for 15 years and have spent $5000 in
food there yet the only way my ugly mug makes it anywhere near the
register is if I bounced a check.

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