Saturday, March 31, 2012

Take on the new Google Chrome ads

Google launched a new ad campaign with the MTA this week with
thousands of ads for the Chrome web-browser plastered across the
subways. Although Chrome has been around for five years apparently
not everybody is convinced ( or just too lazy to care), so Google is
back on the offensive
The ads taut all the advantages over Explorer which is kind of like
telling a Charlotte Bobcat fan that your team is better than theirs.
They talk about superior speed, efficiency and reliability but the
most common ads are ones touting the privacy feature within Chrome
which allows users to surf without accumulating any web-history. It's
probably the best feature but the way these ads portray the use of
incognito mode is completely ludicrous. The ad features some lame
comic strip about some kid knowing what crappy present his old man was
gonna get him after apparently seeing he'd been on some online
ecommerce site a few days earlier .

What is so ridiculous is that nobody is remotely fooled by this,
everybody knows that The incognito mode is used for one thing and one
thing only.....

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