Take on the Christmas cards

Years ago we would get more Christmas cards than our fridge would hold but now that we actually send out a ton of cards, it is shocking how little we get back.
As of today we had 9 cards hanging up, two of which were our own cards, one was a cheap CVS printout, two were preprinted generic cards, one was from the guy who mows the lawn, one is from the guy who handles the kids 529 plan and a couple were ones somebody actually out some care into. Maybe we are just not popular or friendly but it I odd that we would get so many before and now it is like a barren wasteland.