Take on the all-day breakfast menu

When McDonalds announced the all-day breakfast menu a few weeks ago, it was the kind of innovative business decision that could be the answer to their woes. The problem is that people are moving away from McDonalds in droves and this will never be a long term answer to regaining their dominance. It's a novelty and a lame one at that

@elbump I feel the All-Day Breakfast menu at McDonalds is very "everybody gets a trophy for participating" you used to have to work for your Egg McMuffin

There is truth to that, although I've only been in the opposite place where at 10:30am I want a BigMac but they only have the steak and egg sandwich.

Maybe THAT is the answer. The all-day dollar menu