Take on the fine fine print

We are all aware that advertisers will use tricks of the trade to
entice buyers to consider their products but the highway signs are
almost criminal in their use of fine print. I drive down 95
yesterday and catch a sign for 65% off GE appliances, which sounds
like a heck of a deal....until you realize that in the finest if print
it reads "10% to" before the largest 65 you have ever seen. Now this
is a road you are typically barreling down doing 65 (coincidence??) so
how anybody expect you to be able to read the fine print is
impossible. Then again, I guess that is the point