I am sad to report that now there is no reason to go to Cosi anymore. What the marketing department over at Cosi Ltd don't reason is the reason people go to Cosi isn't because of those $9 sandwiches. It also isn't for those terrible bags of carrots or the miserably long line. No the only reason you go is because we are a gluttonous people and Cosi gives you chunks of bread while you wait but somehow this basic form of marketing has eluded all their business school grads. See taking away the free bread at Cosi is like taking away the toy in the happy meal, the tight shirts at Hooters or the flair at TGI. Fridays without this you have a place that sells overpriced sandwiches and your only gimmick becomes that free bag of carrots.
Sent from my Verizon Wireless BlackBerry
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