Yuppy Guilt

I got the best get-rich scheme ever. Find a yuppy neighborhood with lots of kids and start selling any standard kid's item 25% over everything in the store. You may have to jazz up the appearance or throw a few 'organic' logos on it but I am convinced that parents will easily spend 25% more on the same item because of guilt.
See working parents all walk around with this huge burden of guilt as they shuttle their kids back and forth to day-care that when they feel like they have some control they inevitably try to make up for their lack of face time.
Just walk into a CVS and see how many types of wipes they offer. $8 gets you 500 generic CVS brand ones, $12 gets you the standard Pamper brand, $14 gets you the aloe infused Pamper brand, $15 gets you the aloe infused, super sensitive brand, $16 gets you the aloe infused, super-sensitive, organic made ones, for $18 they are rinsed in natural spring water from a well deep within Maine and for $20 an illegal day-laborer will mow your lawn.
Forget the environmental issues, parents want to feel good about themselves and if that can happened by shelling out an extra $3 for wipes than that's a small price to pay. We all work too hard and don't see our kids enough but the way we feel we make up for it is just ridiculous..
Everybody wants to do what is best for your kid, even if you know you are 99% sure you are being swindled. You are paying a premium for your guilt first, the marketing second, the brand-name third while the difference of an actual items value languished somewhere near the bottom.

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