Wendy's announced this week that next year they plan to introduce dynamic surge pricing which makes what was once the best fast food experience now a miserable one. I'm sure there is some kind of business school logic and it's sort of the same as discounts for food at the end of the day which may other wise go to waste but when you are a fast food joint and people are driving up at 2am just as often as 2pm, what time is the surge anyway???
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