It's 9:49 and they've shown Taylor Swift more times on TV than Zack Wilson completions. We don't have any idea of knowing what the actual impact of her coming is but my teenage daughter has never actually cared about a football game. This is when celebrities have too much juice, when the biggest sport on its prime time game basically needs a celebrity to give it real juice. Everybody knows this isn't real, it's all a way to promote the NFL and to keep her in the conversation.
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