Take on the tipping point

Malcolm Gladwell's book The Tipping Point speaks about the masses following the innovators when it comes to popular culture. The coolest bands are discovered in small murky clubs, the best authors start out as guys who write for a small audience and Hush Puppies are cool only when they are not.
I believe in The Tipping Point concept and feel like most things Jump the Shark pretty much as they get 'discovered' by everybody. The one exception seems to be Facebook. I was speaking with a 20 something the other day and she admitted to checking Facebook at least 20 times per day, she posts, she lurks an she comments and asking her to get off of it for 24 hours is akin to asking her to chop off her left arm
The funny thing is that unlike a traditional Tipping Point, she was part of the original Facebook army having gotten her account with her .edu email address but the irony is that she like all the other early adopters never left Facebook when it got lame while basically everybody in my generation who joined late also saw how incredibly lame it was.

Although FB claims to capture about 25% of te world population it really only gets three demographic groups. Do a quick search of who is an active Facebook person and I am sure it is overwhelmingly women in their 60's, new (or wanna be new) mothers and the original FB kids crowd who are now in their mid to late twenties. Out of all my male friends I only know two guys who actively post and comment. Basically everybody in
My generation left in a Moses like mass exodus but the people who stayed are very much the original members.