The athletic has been promoting a story about some kid named Baby Gronk who is basically a social media sensation because his dad has mastered the art of promotion. The thing is that nobody sees Baby Gronk as anything but a Kardashian in shoulder pads and the entire thing is about how ridiculously insane this dad is but the Atlantic is just doing the guy's dirty work at this time. Free promotion on all their platforms just feeds into this dad's ego
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