Pearl Milling Company is the New Coke. Everybody agrees that the Aunt Jemina logo had to go but turning into the Pearl Milling Company is the reason you don't ever hire consultants. They won't make any of their own guarantees but I'm sure the only thing those blood thirsty snakes can guarantee is that Quaker Oats spent $10 million dollars.
There had to be better options out there, either keeping the name and changing the logo to something totally different, embracing and empowering the black woman. Or changing direction and going with anything other than Pearl Milling. Play hommage to the old name, Auntie's syrup snd have a family on the box with matriarch front and center
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