Taking on the empty pledges

While flying within China this week, I looked down at my ticket and
noticed that typed across the top was a message which screamed of
altruism and good deeds. China Southern Airline, one of China's
largest, would donate 10fen every time somebody flew the airline.
Now this sounds fantastic in principle but when you did a bit deeper
it actually is a bit disturbing.

See 10fen is roughly equivalent to 1.4 cents. This global airline
which carries passengers at rates from $150 to $3000 per flight has
generously offered to donate less than two cents to some charity. The
cost of printing it on the ticket probably costs more than what they
will actually donate
This is like making a nickel donation to stop WorldHunger and taking
bows for your gigantic heart