back than a tradeshow. It is a week walking around seeing a hundred
customers and potential customers contained in one spot with everybody
there to conduct business on a mostly casual level. The problem is
that these big convention spaces are 600,000 square feet of poured
concrete and after walking around all day with a huge bag of brochures
and giveaways your back feels like the dude who sat next to you on the
flight over sat on your back instead of spilling out of his own seat.
Standing around tethered to one spot talking shop is exhausting in
itself but the abuse your feet and back take is beyond brutal. I
need some Dr. Scholl's
2 comments:
Does the expense associated with preparing for a trade show, renting floor space, paying for the marketing handouts, and travel expenses really justify a presence at a trade show?
I suppose if you get one decent client, yes. But I have to think these shows are hit and miss. And for the trade show I am most familiar with -- the annual Adult Entertainment Expo in connection with the AVNs in Las Vegas -- a bunch of perverts collecting in one space for photos with and autographs from adult video starlets seems like a waste of money for big booth space renters like Digital Playground, Wicked Pictures, Club Jenna, and Vivid Video.
I don't see how the AEE is a moneymaker for the booth participants.
Never displayed, just walk the show
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