I've heard people debate the demise of Spirit from the fuel prices to the competitive nature of the industry to an unsaid underlying recession. I think that it's always been more simple than that, people hated the experience. Flying isn't glamorous but when it becomes a thing where you are nickel and diming me to death, people take notice. So here's a hint, don't treat us like we are traveling on NJ transit and maybe we'd stay loyal
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