Saturday, July 9, 2011

Taking on the 20-20

I am not sure if this was an officially announced change bit I am loving this new thing 1050 does with doing their updates on the hour and half hour vs every 20 minutes. They would for years derive their entire programing hour around three Sportscenter breaks which are often bumpered with commercials but I always thought that with the internet, iphones etc there is no reason for 20-20 updates anymore. I'm sure this was revolutionary 20 years ago when the 24 sportsradio format was invented but enough is enough.
Honestly who the hell is listening to Bill Daughtery and wondering. 'I wonder who is winning that Capitals Flyers regular season game". If you cared you'd be watching that game, viewing the 'play-by-play' on the Gamecenter or monitoring the score on your phone. Basically in this day and age the reason for the 20-20 is dead and unlike WFAN. ESPN Radio understands it.
The issue is even more idiotic in the middle of the day when during the summer there might be one baseball game being played but during the winter there are zero sporting events on any given weekday. If there is true 'breaking' news the host could cut into his normal monologue because if is that big in terms of news, the fans will need to hear about it and would like his opinion. Between commercials, sportsbreaks and live reads a show like Mike'd Up is quite literally less than a half hour of actual sports-talk for every hour it's on.

But even the mid-day 20-20 is less idiotic than the overnight ones. What the hell is the point at 4AM to warrant an update every 20 minutes except to give some no-talent hack 2 minutes of airtime?
So I applaud ESPN Radio for finally taking a stand and realizing that people listen to sportstalk to hear......sportstalk and nobody gives a crap about anything else.

Sent from my Verizon Wireless BlackBerry

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