Take on the new/old Pepsi

So Pepsi is reinventing itself by going back to the very patriotic
red, white and blue (and yellow) labels as it embarks on yet another
chapter in the great cola wars. Obviously Coca Cola has sort of tried
moving back and forth between the original and the new recipes with
only moderate success but what really gets me is that in a day and age
when they are all trying to outdo each other on one front when it
comes to Limited Calorie options (diet coke, pepsi one, coke zero,
pepsi light etc) that Pepsi is seemingly attacking Coke on another
front at the same time with openly embracing the sugar thing on
another front.
I realize that real sugar might be better than high fructose corn
syrup but with a country with a combination of a gigantic obesity
issue and a dwindling education system wouldn't it be smarter to hide
the "real sugar" thing as opposed to marketing it?
Plus it only makes this new/old Pepsi sound sweeter which is odd
because it's already a banana cream pie to Coke's turnip. Then again
they probably did their research and know their audience. Although
all those Pepsi stakeholders better hope this customer base doesn't
keep over on the way down the grocery store aisle