Wednesday, December 9, 2015

Take on Korean male cosmetic products

Read a headline this week than one fifth of all worldwide gender specific cosmetics sales go to South Korea which is a shocking number, because it is probably the 20th largest country by population in the world. What was even more shocking was that this figure (1/5th of the world) is not for South Korean women to keep up their ageless beauty...until they hit menopause and start looking like Kim Jung Il that is, but this number represents Korean men

Korean men buy 20% of the world's male cosmetic products.  

We have two questions

What the hell are male cosmetic products?   I have a razor, Q-tips, a toothbrush, floss, deodorant and a comb.  What the hell are people buying and why?   Are people buying face cream, hair highlighters, mascara, cover up??   

The cosmetic industry has to be a multi billion dollar one, so are you telling me that a bunch of dudes in one medium size country are buying 20% of that??   





Sent from my iPhone

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