Take on AOL.

Saw a tweet from AOL bragging about their new offices in downtown. I don't care if they have backless stairs, free sanpelegrino cans and topless chicks serving them, nothing will ever be cool about having to tell people your work address when you tell them it's Joe.Bryant@aol.com, plus the views of Manhattan might be cool but the 56k downloads for a PDF must be maddening and the entire "you got mail" every time your cubicle neighbor gets a message would make me eat to kill myself. So sorry, AOL but you lost any hope of coolness a long long long time ago