Sunday, June 3, 2012

Take on the Desi News


I don't have a lot of WTF moments in my life but when I was on NYDailyNews.com a few days ago and accidentily clicked on the top bar and was brought to the DESI news platform.    We have nothing against appealing to a broader audience and obviously the Daily News has done enough market research to say that there is a need for Indian based news,... our problem is that this is the NEW YORK Daily news..  it has a news-staff covering man-hole cover thefts in Manhattan, the demise of the Yankees, firehouse closings in the Bronx, high-school basketball in Brooklyn, reviews of the latest gyro hut in Queens all held together by a witty front and back page covers but does this mean that we're all going to get cricket scores, the latest Bollywood gossip and an expose on that nasty pink crap they spit all over the walls?
it's like they decided to outsource both the content AND the customer base.


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