Take on Bado

Standing on the subway last week I noticed an ad for the newest member of the social networking world. Obviously between Facebook, Google+,  LinkedIn, Twitter and all those smaller ones somebody decided that there is a need for another piece of social networking  clutter.  The newest member is some site called Bado which promises to get you in contact with some of the most interesting people in the world.  It does this by plastering subway ads with pictures of some of the most odd characters around all of whom are the kind of person you would avoid on the subway     The people pictured are either dudes posing without shirts on, chicks who look like David Lee Roth, old men or muscle-heads.  I get that this is supposed to be a bit tongue-in-cheek but of MadMen has taught us anything it is that an ad must be clever but remain simple and easily understood by everybody.  

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