Take on the Video Rental Awards

There are times when I really don't get people.   Just this week the first annual Lifetime Achievement award for Video Rentals was given out and the award winner was…. Kevin James.   Now I have nothing against the Fat Man but having him win any kind of movie award is akin to having Mark Sanchez win the NFL MVP.   

My first thought was obviously who the hell is his competition, obviously these award shows are all whores for publicity and my guess is that James was the only one who returned their call so.   I guess he beat out were probably Ray Romano, Andy Dick and David Spade.   If Redbox (the host) had to be honest you'd have to think that a guy like Will Ferrell or Adam Sandberg who were probably too busy doign anything else.. although they could go the publicity stunt route and give it posthumously to Chris Farley.

The second thought is.. do we really need a Video Rental Awards show?    Nobody watches any of these crappy award-shows anymore, shit the Grammy's just eliminated about 40% of the awards nobody cared about to try to keep eye-balls on the screen and the Oscars went away from all their 'best postproduction award for a Foreign film" categories a while ago..  I am all too happy when we consolidate these kinds of things not expand them..

Then you have to think why they are even putting this award show on.. video-rentals are a dying breed.  There isn't a videostore left in America, Netflix is imploding and even the smut shops on 42^nd street have all shut down.   I only watch movies in four places:  On an airplane, On-Demand at home, Streaming   directly from Amazon using Prime or download from the Android store for my Touchdroid..  I haven't take a survey but I have to imagine that I'm in the majority when it comes to actually ordering a video or DVD..so I'm not exactly sure who they are trying to appeal to

But the real thought I have is.. will that jackass wear that idiotic hat when he accepts the award..  I guarantee that I will NOT be watching so I'll have to catch the award show when they release it on video.